May 18, 2010

Go back to your ROOTS

Go back to the old days with roots candles cleverly named after named Boston neighborhoods. This is the latest in candles using 100% soy wax so it can double as a heavenly scented body moisturizer. The growing candle company was founded by Erin Coyne from Everett or in roots terms "The Dirty E".

The idea of the company name was thought of when Erin came home to her "roots" in Boston after going through some life journeys creating the logo when she gave herself "wings" to grow the company. Unconventional, she uniquely named each scent after neighborhoods, traditions and landmarks of Boston.

Erin grew up making candles and bath products. Her love of candles took over and in early 2008, she started roots. She then took on Joey Simione, a fellow Everett boy, who sells the candles in his infamous South End laundromat. Obviously, my favorite scent is "South End" ironically smelling of clean laundry.

Every candle is high end soy wax, top shelf, paraben free fragrance oils with all cotton wicks. This is what allows you to use the trendy product's cooled down wax as a smooth, fragrant lotion. It is such a creative idea fusing lotion and candle light as a relaxing beauty product. Women can truly enjoy this product. I definitely have. The lotion was so soft the scent lasted forever on my skin and my living room was immediately filled with the smell of "Clean Laundry" right after I lit it.

Using all soy as opposed to a blend really makes a difference in quality in Erin's opinion. She really enjoys the science and formula of candle- making. Most of all, "I love making them, love talking about them and selling them. I love it when people actually try them and give me feedback such as it's true that it is a high end candle. I would have to say sitting with a glass of wine and matching new neighborhood names to new fragrances with a group of friends is probably the most fun!" she says.

Some of the neighborhoods included are: Back Bay, Beacon Hill, Chinatown, Public Gardens, Quincy Market, Tea Party, Newbury Street, Garment District, South End, and Dirty Water.

Available now at Union Park Laundry at 316 Shawmut Ave. and find all scents at roots creations. Travel sizes are $15 and burn for 50 hours.

Look for them in a major New England chain by the end of the summer.

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