May 18, 2010

Turtle Boston

Mothe Dress from Turtle Boutique

A secret gem I like to go to find different, local brands is Turtle just around the corner from me on Tremont Street.  Turtle in the sense of a quaint, South End boutique means "coming out of one's shell". This boutique brings out your unique sense of style with labels like Elm, Prairie Underground, Feral Childe and Kelly Lane.

Ann Dingwell came to take over Turtle in the fall after years retail in the back Bay for many years. "I had been looking to buy an existing business for awhile. As Ann says, Turtle separates itself by "the mission to try and find new emerging fashion designers and artists that will not be found in any other boutiques or department stores in Boston." Her favorite designer is Elm, a company out of Iceland. Obviously her favorite piece is an Elm dress, "in a stretch fabric in a fabulous green color, tight on the top with a loose flowing bottom." Perfection.

This photo shoot was a blast with Jeffrey Lyle's, Tim Robishaw, and fab photographers, Nate Tia and Schyler Ortega. Gianna was our model for the appropriately named City Shoot. Shot in a Newbury Street alley, Trinity Church, and Comm Ave, we ran into some characters we won't forget, ate in Wendy's, and got some gorgeous shots.

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