April 16, 2012

By Invitation Only: Gilt City

This Sunday was the fabulous Gilt City Celebration of it's co-founders, Alexis Maybank and Alexandra Wilkis Wilson's new book, By Invitation Only, at the W Hotel Boston. So many of the city's women showed up to hear these brilliant ladies speak on their new endeavor and what started it all. I had the opportunity to chat with Alexis and Alexandra as well.

Sarah: What does it feel like being back in Boston?

A & A: We love Boston. It all started here. We met in Boston. What started back then in university and graduate days, chatting about things we want to do, to how many years later, resulted in Gilt Groupe.

Sarah: Do you think Twitter has an impact on sales?

A&A: Well, Twitter without a doubt has played a big part in our sales and the word of mouth that has spread excitement around our sales. Everyday at Noon EST , you hit #GILT and you watch the explosion in conversion around items. We also do customer service @GiltSupport

Blazer, Stars and Stripes; Dress, Lauren Conrad Collection; Shoes, Coconut; Bag, Velle

3 comments:

Hogger and Co. said...

You look lovely!!

Marissa said...

It was a great event, wasn't it? Interesting tidbit about Twitter. It's amazing how 140 characters can impact a business!

Yola Thorp said...

Love your bracelet.

xx,
www.yolathorp.com

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