May 18, 2011

Lady Gaga Invasion with Gilt Groupe and Gilt City

As Lady Gaga launches her new album, Born This Way, the company teams up to offer Gaga inspired merchandised and all access to the monstrous world of the reining pop star!

The online event will begin at 12pm EST on Friday, May 20th on and and will go until Sunday, May 22nd at 9pm. There were be seven offers including pre-ordering the album, two curated sales by her Fashion Director, Nicola Formichetti, a ONE-of-a-kind dress worn by Gaga, and VIP access to special Gaga events!

Gaga has become somewhat of a fashion icon due to Formichetti who has styled the star for the past three years. Gilt Members will be able to shop looks he has created himself for both men and women in a mix of punk and high couture. One of the dresses worn by Lady Gaga at Mugler's A/W '11 fashion show is up for grabs and Formichetti says, "The dress is an iconic piece. With this design, we were imagining what Lady Gaga would wear if she were getting married to fashion."

Get exclusive access to Mugler's upcoming fall show in Paris with backstage passes! VIP tickets will also be available on the site to see Gaga perform at Rumsey Playfield benefiting The Robin Hood Foundation. In addition to also be able to pre-order the album, a curated selection of Gaga's favorite NYC spots will be available so you can live like the music star! Go nuts and good luck!

To join Gilt and access the sale, please go to
To view a teaser of an exclusive video of Nicola behind-the-scenes at the Gilt photo shoot, please go to:
To follow on Twitter, please go to #GiltGaga

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